EDJ Sports is a data intelligence firm for the sports industry. Their football software is used to enable smarter decisions on and off the field using proprietary statistics, intelligent analysis and prescriptive analytics with actionable insights through user-friendly sites, applications and solutions. This was the initial research and design of EDJ Football software branded for the NFL.
Working with the EDJ Sport’s engineers and stakeholders, we were responsible for taking the backend analytics and creating a software that decision makers in the NFL could easily use to enter information and gain the competitive edge with analytic baked statistics. I was owned the style guide, screen designs and prototyping throughout the process.